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Elements of digital marketing:

Posted On : Thursday 19th of March 2020

The different types of digital marketing:

Search Engine Marketing:

It combines with certain techniques and marketing elements that will help your company to dominate the search engine results page for particular phrases, questions, and keywords.

Content Marketing:

It will deal with creating and promoting certain content assets aimed to attract and engage your target customers. These content assets can be created to serve several purposes like generating brand awareness, growing site traffic, boosting leads.

Some of the types of content marketing that you create to support your digital marketing campaign goals are:

  • Website pages
  • Blog posts
  • Social media posts
  • White papers
  • Case studies
  • Videos
  • Images
  • Infographics
  • Podcasts
  • Ad content
  • Ebooks
  • Testimonials

Social Media Marketing:

In SMM you can promote your content and engage with the target customers through social media channels like Facebook, Instagram, LinkedIn, Pinterest, etc. By doing all these you can increase your brand awareness, generate more leads and improve customer engagement. Through this, you can reach a wider audience.

PPC Advertising:

This is a pay per click ads. This is one type of advertising that involves paying the ad publisher every time a new lead clicks on your ad. Google AdWords is the most effective type of PPC ad. When you use Google AdWords your business will appear on the first page of the search engine results. It is also helpful to get qualified leads to your site. Consumers who click on your PPC ads are the one who searches for topics more relevant to your products or services.

Email Marketing:

companies use branded emails to communicate with their audience. These emails will help to increase your brand awareness, establish leadership and spell out your special promotions. You can also develop email marketing content to support your digital campaigns are:

  • Sending welcome emails
  • Developing newsletters about your company updates.
  • Emails to thank customers who have to download your content
  • Delivering promotional content about sales and discounts.